This portal enables California residents to better understand and control how their personal information ("PI" or "data") is used by businesses covered by the California Consumer Privacy Act, otherwise known as the CCPA. The CCPA, effective January 1, 2020, grants specific rights to California residents, including the rights to opt-out, access, and deletion. Below are instructions on how to exercise those rights.
What are the rights granted by CCPA? What does it do?
The CCPA gives California residents the right to opt-out of future sales of their personal information, the right to know how their data is being used, what categories of data are being collected, the data a covered business has about a resident, and the ability to delete that data from a covered business. Collectively these are known as the Right to Opt-Out, Access, and Delete. This portal enables California residents to exercise these rights within the LiveRamp system.
Please note: To make an access or deletion request, you will need to provide verifiable proof of your identity and California residency. If you are making the request as an agent or guardian on behalf of someone else, we will also require evidence of your authority to make the request, and verifiable proof of that consumer’s identity and California residency.
LiveRamp is a marketing technology company that enables targeted advertising. Our technology platform helps companies connect their data in order to deliver more personalized experiences to their customers online.
Here’s how LiveRamp enables targeted advertising:
Let’s say Big Woods, an outdoor gear company, wants to show ads to current and previous customers. Jane bought a sleeping bag from Big Woods last year. At the time of purchase she provided her email address, among other details. Now, Big Woods would like to show online ads to Jane about tents to pair with her sleeping bag. To do this, Big Woods sends LiveRamp a list of emails of sleeping bag purchasers, including Jane’s: firstname.lastname@example.org.
Protecting Jane's data:
To protect Jane’s privacy, LiveRamp works with its partners to ensure that Jane’s personal information, in this case, her email, is not shared in its human-readable form. When we receive Jane’s personal information, if it isn’t already, we transform and mask it via a process called hashing and salting, techniques commonly used by companies to protect data.
Hashing works by taking plain text, e.g., email@example.com and, using a formula called a hash function, transforming it into a string of numbers and letters, e.g., 26A2061D2EE725ADE13FC3C818946D7AD84870DAC752B4C147684784706EEBDB
Salting works by adding additional characters onto the end of whatever you’re about to hash, e.g., firstname.lastname@example.orgSALT. This changes the resulting hash and acts as another layer of protection for hashed data.
How LiveRamp recognizes Jane:
When Jane provides her email to a website with which LiveRamp partners, that partner places a cookie – a small piece of code used by sites for many purposes such as data collection or analysis – when Jane signs up or logs in, hashes Jane’s email, and sends it to LiveRamp. This allows LiveRamp to create a list of known consumers based on hashed and salted emails from its partners.
When Jane visits the site in the future, LiveRamp uses the cookie, which contains Jane’s hashed and salted protected information, to recognize her instead of directly using email@example.com.
How LiveRamp connects Big Woods to Jane:
When Big Woods sends its own list of hashed emails of sleeping bag purchasers to LiveRamp, LiveRamp will attempt to match their hashed and salted emails to the list created through our partners. If we are able to do so, the cookie that our partner placed can now act as a connection point to enable targeted advertising.
In short, techniques like hashing and salting to transform and mask human-readable personal information, LiveRamp enables marketers to deliver personalized experiences while protecting consumer privacy.
To learn more about Data Protection and the World of Digital Advertising please click here.
This portal can be used for requests by an Authorized Agent or legal guardian on behalf of a minor. We will ask for an indication of the type of request further down on this page.
Minors Under Age 16: LiveRamp does not knowingly collect or use the data of minors under the age of 16. We may have some data about minors where we do not have sufficient information to identify their age. If we learn we have collected personal information of someone under 16, we will delete that information from our database.
Joint Household Requests: LiveRamp does not maintain aggregate household data that we can link back to a single household. If you would like to make a request for everyone in your household, please submit individual requests for each household member.
What would you like to do?
Please select one of the following from the drop-down menu below:
- Opt-Out Request if you would like to opt out from the sale of your data by LiveRamp to our clients and partners.
- Access Request if you would like information about the data LiveRamp has collected about you in relation to our services.
- Deletion Request if you would like LiveRamp to delete all data about you in relation to our services.