Your Privacy Choices

Residents of all states have the right to opt out of most processing of personal data by LiveRamp, including the sale or sharing of your data for targeted advertising (called “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California). In addition, residents in US states with enacted comprehensive consumer privacy laws (California, Colorado, Connecticut, Virginia, and Utah) have the right to request to receive a copy the personal information we have collected about you (Access Request), that we correct inaccuracies in your personal information (Correction Request), and that we delete your personal information (Deletion Request). Please note that our current application of opt out is holistic and fulfills all regulatory requirements, including the opt out of what is defined as sensitive personal data by some states. 

We will respond to your Opt Out Request within 15 days and your Access, Correction, and/or Deletion Request within 45 days of receipt, and we may contact you if we need more time to process your request.

If you are planning to submit both a Deletion Request and an Access Request, we recommend that you submit the Access Request first, then submit a Deletion Request after reviewing your completed report from us. Otherwise, we will not have any personal information to return to you in an Access Request. 

Please note that if you choose to have us delete your information, you will still continue to receive ads online. If your goal is to minimize personalized ads by LiveRamp customers who use our services and otherwise minimize their ability to transfer personal information about you, we recommend that you submit an Opt out Request instead of, or before submitting, a Deletion Request.

Residents of California have the right to request both the specific pieces of personal information held by LiveRamp (Access Request) and the categories of personal information held by LiveRamp (Category Access Request).

However, to receive an Access Request a consumer must pass three different levels of identity verification requirements, while a Category Access Request only requires a consumer to pass two different levels of identity verification.

To make a Deletion Request as an individual, you will need to provide the following:

1. Verifiable proof of your identity (such as a driver’s license)
2. Verifiable proof of residency in a regulated state

3. Note: If you’re unable to provide a government-issued photo ID, you can prove your residency information by emailing one (1) of the following documents to us at [email protected]. 
   1. A current, dated (not older than three months) utility bill;
   2. A dated tenant agreement/house purchase deed;
   3. Employer certificate for proof of residence;
   4. ID card issued by an educational institution that lists the address; OR
   5. Voter registration card 
4. An active email address. (When submitting a request, please check your spam folder for correspondence from LiveRamp.)

If you do not have one of the above requirements, you may also exercise your rights by calling our toll-free number. 

Step 1:  Call (844) 678-0045

Step 2: Enter the applicable service code:

• Opt out Request (Do Not Sell or Share or Limit the Use of My Sensitive Personal Information): 1
• Access Request: 2
• Category Request: 3
• Deletion Request: 4 
• Correction Request: 5
• Employee Request: 6
• Business Representative Request: 7
• Appeal: 8

Step 3: You will need to provide the following information:  

• First Name, Last Name 
• Phone Number
• Home Address
• Email

Once you have completed the steps above, a LiveRamp consumer care representative will contact you to complete your request.  

To make a Correction Request as an individual, you will need to submit an Access Request first and be able to provide the following in the submission form:

1. Reference Identifiers that LiveRamp has about you so that we can locate your file in order to correct it. 
2. The information you identified as inaccurate to be removed from our systems.

As an authorized agent, you will need to provide the following in order to submit an Access, Category, Correction or Deletion Request on behalf of a resident in a regulated state:

1. Verifiable proof of your identity (such as a driver’s license)
2. Signed, written authorization from the consumer that you have their permission to act as an authorized agent, OR a valid power of attorney document signed and dated by the consumer (preferably notarized, but not required). Please include the consumer’s first name, last name, and home address.
3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification. Check your email spam folder for correspondence from LiveRamp.

Note that if we do not receive verifiable proof of identification or authorization from both the authorized agent and the consumer, we may deny the request.

If you are a commercial business acting as an authorized agent, the following documentation is required:

1. A Certificate of Good Standing from the Secretary of State.
2. Written authorization that includes:
   1. The consumer’s first name, last name, email address, and telephone number, along with which rights request(s) the consumer wants the authorized agent to submit on their behalf. 
   2. Signed, written authorization from the consumer that you have their permission to act as their authorized agent. This document should also include the name of the authorized agent (commercial business).
3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification.

We have a second method for you to exercise your privacy rights. Apart from submitting an online request, you may exercise your rights by calling us at our toll-free phone number: 

Step 1: Call (844) 678-0045

Step 2: Enter the applicable service code:

• Opt Out (Do Not Sell or Share and Limit the Use of Sensitive) Request: 1
• Access Request: 2
• Category Request: 3
• Deletion Request: 4 
• Correction Request: 5
• Employee Request: 6
• Business Representative: 7
• Appeal: 8

Step 3: You will need to provide the following information:  

• First Name, Last Name 
• Phone Number
• Home Address
• Email

Once you have completed the steps above, a LiveRamp consumer care representative will contact you to complete your request. 

We do not maintain aggregate household data that we can link back to a single household. If you would like to make a request for everyone in your household, please submit individual requests for each household member via this online portal or via our toll-free number above.

If you have attempted to submit an Access, Category, Deletion, Correction, Employee or Business Representative Request via this webpage or our toll-free number and have been unable to validate your identity, residents of regulated states may submit a Request to Appeal and all other US residents can contact us at here.

As a parent of a child under the age of 16, you may make an Access, Category, Correction, or Deletion, Appeal or Do Not Sell or Share My Personal Information Request on behalf of your minor child. You will be required to provide the following information to us so we can verify your identity and your relationship to the child:

1. Child’s personal information (e.g. child’s full name, child’s email address).
2. Proof of your custodial guardianship of the child.
3. Parent’s government-issued photo ID (driver’s license is best).
4. Parent’s proof of regulated state residency.
5. Parent’s email address.
6. Access to a mobile phone number to upload a selfie and copy of the ID card.

We do not knowingly collect or use the data of minors under the age of 16. We may have some data about minors where we do not have sufficient information to identify their age. If we learn that we have collected the personal information of someone under 16, we will delete that information from our database. If you believe we may have the personal information of someone under 16, please contact us here. 

In order to find out what information we have collected about you, you’ll need to submit an Access Request through this portal. As part of the Access Request process, you’ll be asked to verify your identity and provide proof of residency in a protected state.

Once you have successfully submitted your Access Request, we will provide you with an Access Report that describes the personal information about you that we have collected, sold, or disclosed in the past year. You may submit an Access Request two times in any one-year period.  

In order to delete the information we have about you, you’ll need to make a Deletion Request through this portal. As part of the deletion process, you’ll be asked to verify your identity and provide proof of residency in a protected state.

Please note that if you choose to have us delete your information, you will still continue to receive ads across the internet. In addition, your information may later reenter our databases and, because we deleted all of your information, we will not have the ability to recognize you as someone who wishes to minimize the future use or sale of your data. If your goal is to minimize personalized ads by third parties who use our services and minimize their ability to transfer personal information about you from one place to the other, we recommend that you submit an Opt out Request instead of a Deletion Request.

An Opt out request, (called “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California) is more effective than a Deletion Request to minimize personalized advertising by clients using our services, to prevent clients from transferring your personal information, and to prevent LiveRamp from selling your personal information in the future.  

This is because when you submit a Deletion Request (as opposed to an Opt out Request), we delete your personal information and, therefore, we cannot do anything to actively minimize the use of your personal information through our services. Consequently, our clients might still use our services to attempt to advertise to you or transfer your information from one place to another. In addition, your information may later re-enter our databases and, because we deleted all of your information, we will not have the ability to recognize you as someone who wishes to minimize the future use or sale of your data. On the other hand, if you make an Opt out Request, we will place your identifiers on a filter to prevent, to the best of our ability: (1) LiveRamp clients from serving you personalized ads (2) LiveRamp clients from transferring your personal information, and (3) LiveRamp from “selling” your personal information in the future.

We will respond to your opt out request within 15 days of receiving your request.

We will respond to your Access, Category, Correction or Deletion Request within 45 days of receiving your request. If we need more time to process your request, we will notify you within the first 45 days and will request an extension for up to an additional 45 days. If we find that we are unable to respond to your request, we will let you know why and provide your rights to appeal our decision.

We will respond to an Appeal request within 60 days of receiving your request.

We respect the desire to opt out of services enabled and facilitated by LiveRamp. Submitting an Opt out (called “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” in California) means that your data will no longer be used for targeted advertising by our clients who use our services. You may still receive targeted advertising but it will not be fueled by our products or services, or they will not be relevant to your interests and preferences. 

We recommend that you also opt out using the Digital Advertising Alliance’s (DAA) opt out page. This solution will give you broader reach in opting out of ads based on your interests.

If your goal is to minimize personalized ads by advertisers who use our services, we recommend that you submit an Opt out Request and we will place your identifiers on a filter to minimize our clients’ ability to serve you personalized ads or otherwise transfer your personal information using LiveRamp’s services. 

An employee request is a rights request specific to the information that we hold relating to your relationship to LiveRamp as an employee or applicant for employment or similar relationship (e.g., contractor) or to administer benefits relating to an employee. To continue to provide ongoing services related to employment and to comply with legal requirements to retain employee data, it is often not possible to delete personal information held for employees. Since LiveRamp does not sell or share employee data, an opt out is not available for employee data. Employee data requests are only available to California residents.

A business representative request is a rights request specific to the information that we hold relating to your relationship to LiveRamp as an employee, contractor, or similar role with another company receiving products or services from LiveRamp. To continue to maintain ongoing services with our clients and/or vendors and to comply with legal requirements to retain business-related data, it is often not possible to delete personal information held for business representatives. Business Representative data requests are only available to California residents.

LiveRamp does not have direct relationships with individual consumers. As such, we cannot maintain consumer password-protected accounts that can be readily used to verify your identification. We use third-party identity verification services in order to protect your personal information. The data requested to verify your identity does not create an account with LiveRamp or these third parties. The data is only used and stored as necessary to process your request.

If you receive a notice of refusal to take action on a request, most likely due to a failed identity verification, a resident of a regulated state may appeal our decision. You may submit your appeal via the link on this page. LiveRamp will review your request and will likely reach out to you via email to request additional information about your submission. Within 60 days of receipt of the appeal, LiveRamp will inform you in writing of any final action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, LiveRamp will also provide you with contact information to file a complaint with the appropriate state Attorney General.

If you experience technical issues during submission or fail to receive a text message to upload your ID and/or selfie when verifying your identity, please contact us here.